Building a new Digital Health Services Business for a leading healthcare company
A large healthcare company was planning to launch an e-commerce for drugs home delivery, with the aspiration to build it as a pharmacy-as-a-platform solution offering
The challenge
Aggressive market forces (e.g., tech natives like Amazon and start-ups like Capsule were disrupting this space)
The journey
Build new ways of working
Agile operating model with weekly sprints, close cross-functional collaborations
Update Business operations
Pharmacy operations, call centers, payments, digital marketing
Design future-state API strategy
Technology roadmap for future solution, cadence every other month
Impact
3
products launched within a 6 month-effort
See more
New
product-centric Agile operating model
~10M
total prescriptions estimated in the first year of operations
Established
agile marketing capabilities to drive website traffic and orders
Products launched
Web
B2C cash pharmacy experience
Built and launched the first MVP of the B2C cash pharmacy website focusing on the end-to-end order flow, with additional releases planned for future functionalities
Mobile
Mobile app (Android)
Mobile app (iOS)
Built and launched the mobile product (iOS and Android) that have functional parity with client’s web and additional features
Capability spotlight
Leap
We partner with established organizations to build and scale innovative new businesses—fast. Businesses that capitalize on what you do best, but with the tools and capabilities to survive and thrive on their own. Businesses that have the potential to transform your entire organization, and to carry on generating game-changing ideas for the long term.
